Friday

Starting up a Speed Dating Business


Someone asked that i post how to start up a Speed Dating Business. Here goessss......

1.Do a market research. Do find out how many singles are in the area that would be interested enough to leave their houses, ask for ages, preferred locations, leisure activities. Determine how many people you wish to include in the event. This however is the most important part of starting the business.

2.Create a marketing campaign. Follow the four Ps of marketing. They include price, product, place and promotion. Based on the market research that is aggregated, determine where the speed dating events will occur, a competitive price for the service, how the word will reach targeted singles and all the benefits of the actual speed dating service. Visit neighbourhood shops, restaurants, hair salons, spas, bars and anywhere else that caters to single men and women. A detailed plan on how to complete each one of these tasks will produce a solid marketing plan.

3. Find venues that are conducive enough to accommodate your guests. Check out restaurants, bars, banquet halls and other similar venues to determine the viability of these meeting places.

4. Stage your first speed-dating event and critically evaluate the mood of the crowd. Establish the ground rules ahead of time. Limit each couple to an exact time frame no more than 5 to 10 minutes and be strict about moving guests from one person to the next.

5. Ask for feedbacks from attendees to see what kinds of activities they would like to participate in at a future event. If you did your job right, you might have matched up some people, so while you might not see some of your speed daters again, you can bet their good fortune will be broadcast to other singles and your card will be passed along to others hoping to get lucky.
Good luck

3 comments:

  1. If you did your job right, you might have matched up some people.

    ReplyDelete
  2. can anyone start a speed dating business without being sued?

    ReplyDelete
  3. How would one go about collecting market research? That is the most important yet the most difficult part.

    ReplyDelete